Question: 1.Name the four consumer product classes, including sub classes. Give examples of products in each class and explain the extent of problem solving that would

1.Name the four consumer product classes, including sub classes. Give examples of products in each class and explain the extent of problem solving that would be used by consumers when purchasing in each of these product classes. 2. Describe direct channels and indirect channels of distribution. List two advantages and two disadvantages of using a direct channel of distribution when marketing products. If you were a manufacturer of automobiles which form of distribution would you use and why? use notes, textbook etc. for answering the essay questions. Required text: Perreault, Jr., William: Cannon. Joseph; McCarthy, E. Jerome. (2024) Essentials of Marketing, 18th ed. McGraw-Hill

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