1.Name two dimensions that make up a person's mood & give an example for each from within marketing:

2.Name 3 types of time and give a marketing example for each:

3.How might expectations alter consumers' satisfaction with a retail service encounter, give an example?

4.You've just bought a 'new jacket' and don't like it. Provide 2 potential routes through your disposal options:

5.Think of your favourite restaurant/club/bar/pub/cafe and provide 5 reasons why you like it so much - for each reason, explain how the management may be facilitating this 'liking' using situational influences

6.Advantages and disadvantages of using shopping process models to explain consumer behaviour: