1-Outdoor research needs to rely on: O a. traffic pattern and pedestrian traffic analysis b. traffic pattern analysis and income studies O c. geodemographic statistics O d. demographic research

2-One strength of OOH is that: a. it is difficult to avoid because it is so pervasive O b. it allows for lengthy appeals O c. it offers superior customer targeting abilities O d. it is the least expensive form of advertising

3-The following are some of the reasons for which firms are concerned with the public's attitudes EXCEPT: O a. the public's attitudes are formed by firm's positioning. O b. negative attitudes carry over to employee moral. O c. firms exist in communities where their employees work and live. O d. no one wants to be perceived as bad citizen.