1.Problem / opportunity statement (~1 paragraph)

• Demonstrate that you heard the clients major issues
• These are usually clearly stated in the last paragraph of a case
• If your analysis suggests defining the problem differently (e.g. managers sometimes identify symptoms rather than causes), do so in a way that clearly adds-value and does not offend the client.

2. Situation assessment (~1.5-2 pages)

• What micro- and macro-environment factors are important to developing an intelligent response to the clients issues?
• Apply appropriate course concepts from Classes 1-5 to case facts
• Provide laser-focus only on factors that inform the matter at hand
• Consider an exhibit table/figure that provides detail and structure to your situation assessment, which you only have space to summarize in the text

3. Decision Criteria, Alternatives, & Reco (~1.5-2 pages)

• What assumptions, constraints, and managerial preferences should drive a recommendation? These criteria emerge from situation assessment.
• Consider how course concepts from Classes 1-5 might help structure alternative responses to the clients problem/opportunity
• Briefly, does your analysis suggest 2-3 appropriate response alternatives?
  • Consider using a table/figure in the exhibits to provide detail on these alternatives
  • This is used to show you considered multiple options, and demonstrate the relative strengths and weaknesses of the recommendation that follows
• What is your recommended response?
  • Again, remember to thoughtfully apply Class 1-5 concepts for your response.
  • Many cases request implementation plans (e.g., a Marketing Mix). This case does not. Implementation is Classes 6-10, and is not part of this assignment.