Question: 1.Provide case summary for case study for CUSTOMER ASSET MANAGEMENT AT DHL IN ASIA 2. What are the main challenges in implementing this segmentation in

1.Provide case summary for case study for CUSTOMER ASSET MANAGEMENT AT DHL IN ASIA

2. What are the main challenges in implementing this segmentation in DHL's customer database?

3. How would you recommend DHL to address those challenges?

4. What are the various possible practical applications of this segmentation methodology in other functional departments (e.g. sales, customer service, etc.)?

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