1.Simon's Four Phase Model Case Study (5 Points): PhonePe, one of India's leading digital payment platforms, made the strategic decision to expand its services to the United States in 2020 after receiving $200 million investment from Wal Mart. Apply Simon's four-phase model (intelligence, design, choice, and implementation) to analyze and discuss the activities involved in PhonePe's decision-making process for this expansion. If you were advising PhonePe in 2020, would you have recommended this expansion?

2.Analytics Approaches (3 Points): Consider PayPal, a prominent fintech business that integrates predictive analytics, prescriptive analytics, and descriptive analytics into its operations. Compare and contrast these three approaches in the context of PayPal's business model and discuss their respective contributions to PayPal's success. Provide examples of how each analytics approach is utilized and highlight the benefits they bring to PayPal's operations, customer service, and fraud prevention efforts. Based on your analysis, propose strategies to further enhance PayPal's analytics capabilities by leveraging the strengths of these three approaches

3.Data Processing Theory Question (2 Points): What are the main data preprocessing steps? List and explain their importance in analytics.