1.The Automobile market is rapidly changing. Explain how Toyota is segmenting their market places as customers rapidly...
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Question:
1.The Automobile market is rapidly changing. Explain how
Toyota is segmenting their market places as customers rapidly
move away from the traditional Sedan. Do not just list their
vehicle range, tell me what each product means to the market
place and Toyota
2. Once there was Coca Cola. Now we have Coke No Sugar,
Diet Coke, Coke No Sugar Vanilla, Frozen Coke, etc. Attempt to
explain why Coca Cola, the company, segments the market
place with different products.
3. What Variables do marketers use to segment market places
and why is each so different?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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