1.The product for this assignment is to develop on is low calorie soft drink or sweetener

• Describe the new product or service.
• Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept

2.Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

• Marketing objectives include goals for sales, profits, market share (as examples)
• Objectives need to be quantifiable. Use the SMART acronymsimple, measurable, achievable, relevant, and time-specificin formulating your objectives.

3.Identify your target market. Provide a specific demographic profile and rationale for this decision

4.Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in?

5.Provide a brief overview of the product or service.

• State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
• Discuss legal and ethical implications that could affect the marketing process. This will require research.

6.Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.