1.Using concepts and theories from Block 1, explain why Zoom places high importance on innovation. You should consider how the various business functions within Zoom integrate to facilitate innovation. (20 marks)

2.Using appropriate concepts and theories from Block 2, identify and discuss the main threats and opportunities that should be considered by Zoom as it is pushed to undertake rapid expansion. Your answer should seek to integrate evidence from the different business functions. (20 marks)

3.Applying concepts from Block 3, explain how Zoom seeks to nurture long-term value creation.(20 marks)

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