Question: 1.What do you understand by intensive, integrative & diversification growth? Briefly explain with examples. Which strategy is ideal & why? 2.If you are marketing manager

1.What do you understand by intensive, integrative & diversification growth? Briefly explain with examples. Which strategy is ideal & why?

2.If you are marketing manager of ABC corporation, how would you apply Porter's Generic Model for your products or services.

3.Briefly explain how experiences, persons, information & ideas can be marketed?

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