Question: 1.What is a need and how does it differ from a want? Why is it important for a salesperson to understand the buyer's needs? 2.What

1.What is a need and how does it differ from a want? Why is it important for a salesperson to understand the buyer's needs?

2.What are common economic needs and what are common psychological needs?Why might a buyer possess multiple economic and psychological needs?

3.What are the three categories (i.e. classifications) of buying situations? In what major ways are they different from one another?

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