1.What is the difference between a price strategy and a price tactic? Give an example.

2.What are the three basic defenses that a seller can use if accused under the Robinson-Patman Act?

3.The U.S. Postal Service regularly raises the price of a first-class stamp but continues to operate in the red year after year. Is uniform delivered pricing the best choice for first-class mail?

4.How is the "information age" changing the nature of pricing?

5.Have you ever paid a price penalty? How did it affect your attitude toward that company?

6.During a recession, what pricing strategies would you consider using to gain or maintain product-market share? Explain your answer.