1)What is the first step in creating a web analytics plan?

A) Determine Google Analytics objectives B) Define the business objectives to be measured C) Choose the KPIs needed to achieve our objectives. D) Determine the segments we want to measure

2) In Google Analytics "Attribution" refers to:

A) Assigning which conversions should be tracked on a site B) Understanding how revenue is attributed to a campaign. C) Giving more importance to the channels or campaigns where a conversion comes from. D) Assigning a value to an ecommerce sale.

3) By default, when does a session or visit on a website end?

A) When a user opens a new session in the browser. B) After 30 minutes that the user is idle on the site C) After the user closes the browser D) After 30 minutes even if the user is browsing the site.

4) What do you need to track the interactions that occur on a page of the site, for example, the download of a pdf or measure the "play" or "stop" of a video within a page on your website?

A) Adjust the account settings indicating that all interactions should be analyzed. B) Nothing. These interactions are automatically analyzed by Google Analytics. C) We will implement an "Event Tracking Code" for each interaction we want to analyze. D) Insert a tracking tag in the campaigns that link to the landing page where these buttons are located.

5) With which of the following urls could we measure that an online sale has been achieved?

A) www.mitienda.com/pedido-confirmado/camisetas.html B) www.mitienda.com/pedido-confirmado.html?id=1506482901-01 C) www.mitienda.com/camisetas/pedido-confirmadio.html D) www.mitienda.com/pedido-confirmado.html

6) The site's search report shows us...

A) Traffic coming from search engines. B) The traffic that comes from Google organic searches. C) The searches that are done within the web site D) The traffic coming from Google paid searches.

7) When it comes to distinguishing between users visiting a website, Google Analytics.

A) Uses the address of a street from which the user accesses the web site. B) Uses third-party cookies to identify users in an anonymous way. C) Uses the IP address from which a user accesses the website D) Uses cookies from the website to identify users anonymously.

8) By default, a session is considered inactive by Google Analytics.

A) After 30 minutes B) After 15 minutes C) After 60 minutes D) After 45 minutes

9)What is the difference between filters and segments?

A) Segments are used in campaigns, while filters are used at the audience level. B) Filters are used to exclude or include certain data. C) Segments are used to display specific data according to different criteria. D) B and C are correct

10) What can be inserted in Data Studio?

A) Images B) Tables C) Third party URLs D) All of the above

11) The main reason(s) why analytics revenue is different from actual revenue (Select the alternatives that apply).

A) Google Analytics measures trends not absolute data. B) It is impossible to control certain privacy aspects that do not allow tracking certain users. C) Analytics considers cancelled orders D)

12) The actual revenue is gross, while in analytics it is net. Conversion rate is calculated based on users, not sessions.

A) True B) False

13) Free Text Questions

13.1) Mention 3 main metrics of a web site and what they consist of

13.2) Mention at least 5 best practices to apply on a website.

13.3) If we wanted to understand why the conversion rate decreased in a given period, what data should we start looking at?

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