1-When an analytics system can make improvements to its accuracy based on the processing of additional data rather than changes to its programming, it is called _______.

a. automatic adjustment

b. machine learning

c. simulated knowledge

d. artificial intelligence

2-Customer service call transcripts and social media posts are examples of _______ data.

a. structured

b. sentiment

c. primary

d. unstructured

3-Descriptive analytics answer which of the following questions?

a. When did this happen?

b. Why did this happen?

c. What happened?

d. What is likely to happen in the future?

4-Which of the following is true of technology enhancing the ability to collect data valuable to marketers?

a. Data is more detailed.

b. Data is collected in smaller, pre-sorted categories.

c. Data collection is more affordable.

d. Data is collected from internal sources.

5-With the addition of products like Google Home and Amazon Echo, data collection and privacy issues among consumers are likely to _______.

a. create controversy

b. become more important

c. decrease

d. remain the same

6-Marketers using analytics to make marketing decisions use _______, or key performance indicators, to measure the marketing activity.

a. descriptive analytics

b. marketing metrics

c. sales revenue

d. big data

7-A type of database that is used specifically to collect and organize large sets of data for analytics is called a _______.

a. data mine

b. customer relationship management tool

c. data warehouse

d. big data set