Question: 1)When attempting a competitive advantage,the ability to vertically integrate can be important. how both backward AND forwardvertical integration can be a useful tool for creating

1)When attempting a competitive advantage,the ability to vertically integrate can be important. how both backward AND forwardvertical integration can be a useful tool for creating a competitive advantage for bothDifferentiationANDCost Leadership strategies.

2) how the Five Forces Model of industry Competition can be used to predict present and future profitability of Amazon

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