1Which is a common guideline for creative advertisements?

It must be attention getting.

It must be detailed enough to be tested in advance.

It must be capable of multiple executions.

All of these

2Which execution style category can be inexpensive to produce and has clear brand messaging, although it may struggle to keep audience attention?

Testimonials

Slice of life commercials

Demonstrations

Straight sell

3What is true of reach and frequency with a limited budget?

Most plans eliminate waste coverage.

They are inversely related to one another.

All of these

They are mutually exclusive objectives of an advertising campaign.

4How would the flow of communication in personal selling be categorized?

There is often a delay in feedback from the buyer.

The interaction is direct and two-way.

It entails a one-way flow of information from seller to buyer.

It is easily duplicated through other channels.

5The most important component of qualifying a potential buyer is

properly executing the pre-approach.

being able to schedule an appointment through the gatekeeper.

determining whether the prospect has a real need for the product.

using the snowballing technique with current customers.

6Social media platforms are not completely isolated from one another, as they change their functionalities to broaden their services and their appeal. This results in what for marketers?

They require more effort to understand and correctly utilize.

They become more attractive.

They become less differentiated and harder to use for segmentation.

They become less effective in messaging.

7Coreys firm had a good reputation for integrating social media into its marketing processes. To engage customers further and to build ways to interact positively with the brand, Corey and his programmers were building sophisticated puzzles and adventures online, and using which process?

Purposeful fun

Online marketing research

Crowdsourcing

Gamification