Question: 1.Which of the following is the third step in developing a successful customer relationship strategy? Group of answer choices Acquiring Crafting Instituting Motivating Learning 2.Which
1.Which of the following is the third step in developing a successful customer relationship strategy?
Group of answer choices
Acquiring
Crafting
Instituting
Motivating
Learning
2.Which of the following is true of price elasticity?
Group of answer choices
It is not the same at all price levels
It is the same at all price levels
It is determined through market segmentation
It is tied to general cost
3.A marketing performance dashboard should _________________________ .
Group of answer choices
indicate performance relative to competitors
be inexpensive to operate
be unnecessary for small firms
does not need to measure customer experience
4.What does MPM stand for?
Group of answer choices
Marketing Planning Metrics
Market Performance Measurement
Measurement Participation Marketing
Measurement Process Maintenance
5,Donna's Metal Fabrication and Supply is using a strategy to build relationships with its customer by delivering greater value and a lower price for its products. Donna's Metal Fabrication and Supply is using a _______________ strategy.
Group of answer choices
Value cocreation
Cost driving
Revenue driving
Elastic pricing
6.Which of the following is NOT an audit type?
Group of answer choices
The macro environment audit
The task environment audit
The marketing strategy audit
The regulatory speculation audit
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