1.Why do marketers classify products into four categories: convenience goods; shopping goods; specialty goods; and unsought goods?

2.Name the 7 stages of the new product process

3.Give three marketing reasons for new product failures.

4.Explain each stage of the product life cycle. Provide an example for each.

5.What is the difference between Brand personality and brand equity? Describe the steps in creating brand equity.

6.Name the 4 branding strategies and provide an example for each.

7.Describe the benefits that packaging and labelling offer. What are some of the challenges?

8.Why do marketers use a Consumer Contact Audit in a services marketing environment?

9.The four Is of services, Intangibility, Inconsistency, Inseparability and Inventory are unique challenges in service marketing. Why is inventory considered as a challenge?

10.Describe the 7Ps of services marketing.

11.Identify and explain the 6 steps in setting price. How is profit calculated?

12.Explain the difference between elastic and inelastic demand.

13.From a pricing point of view, why is it important for a marketer to understand Break-even Point? What is a break-even analysis?

14.Why does a Channel Conflict arise in a Distribution Channel? Explain with an example. How is Channel Conflict related to Disintermediation?

15.Explain the concept of Supply Chain Management. How is this concept related to the Inventory Management of a firm? What is a JIT system?