Question: 1.With each feature it considers adding to a new product, a company must balance _____ versus how much it will cost the company to add

1.With each feature it considers adding to a new product, a company must balance _____ versus how much it will cost the company to add the feature.

brand labeling potential

market perception

customer value

size and weight

distributor value

2.The _____ approach to measuring brand equity evaluates the net present value (NPV) of a brand's future earnings.

calculation

cost

market

valuation

financial

3.Regardless of its specific impact, a marketing communication campaign cannot contribute to customer equity.

True

False

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