$2018/2019$

$5$a$.$ Itemise five roles people might play in a buying decision

$5$ mks

b$.$ There are four types of consumer buying behaviours based on the degree of buyer's involvement and the degree of differences among brands. List these four types of behaviours $4$ mks

c$.$ For any of the buying behaviours identified in $($b$)$ above, describe any three of the attributes of products in that class $8^{\frac{1}{2}}mks$

$2019/2020$

$7$a$.$ Itemise five roles people might play in a buying decision

$5$mks

b$.$ There are four types of consumer buying behaviours based on the degree of buyer's involvement and the degree of differences among brands. List these four types of behaviours $4$mks

c$.$ For any of the buying behaviours identified in $($b$)$ above, describe any three of the attributes of products in that class

$6$mks

$2020/2021$

$1$a$.$ Identify the five roles people might play in a buying decision

b$.$ Give four characteristics of products in the complex buying category

c$.$ Discuss sequentially the five stages of a buying decision process

$\frac{71}{2}mks$

$4$ mks

$5$mks

$2021/2022$

$2$a$.$ Give four characteristics of products in the complex buying category

$4$mks

b$.$ List other types of buying behaviour apart from $\text{'}a\text{'}$ above

$3$ mks

c$.$ Choose one of the listed in $\text{'}$b$\text{'}$ above and discuss the characteristics of products in the category

$5^{\frac{1}{2}mks}$

c$.$ Discuss sequentially the five stages of a buying decision process

$5$ mks