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The California Raisin Advisory Board used to run ads featuring "The California Raisins," a fictitious R&B musical group composed of dancing raisins that boogied to the song "I Heard It Through the Grapevine." The ads, which were hugely popular and which gave rise to a line of raisin$-$themed merchandise, were designed to encourage raisin consumption. This campaign was an example of

product$-$focused advertising.

consumer$-$generated advertising.

public service announcements.

institutional advertising.

push strategies.

Question $18(1$ point$)$

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