$20-22)$ Strategic Alternatives:

Expand codeshare agreements with partner airlines to increase route coverage.

Invest in fuel$-$efficient aircraft to reduce operating costs and environmental impact.

Where is the source of these alternatives? Earlier in this paper, you've written that Brussels

Airlines is already doing both of these. What, then, makes these 'alternatives'?

Strategy Execution: Implement strategic initiatives through cross$-$functional collaboration,

effective communication, and performance monitoring. Address potential challenges through

contingency planning and flexibility in execution.

Those two sentences are not telling me anything specific.