$[2040]$ The year is $2040$ and companies have start Svertising in high school yearbooks. Publix decides to run a full page advertisement in the Wiregrass Ranch High School $2040-2041$ yearbook. Goya Foods paid Publix $20\%$ of the advertising cost to feature Goya's products in the ad$.$ This form of sales promotion is and would be considered a strategy.

A$)$ Co$-$Op Advertising; Push

B$)$ Co$-$Op Advertising; Pull

C$)$ Point$-$of$-$Purchase Display; Pull

D$)$ Trade Allowance; Pull