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Question $3-$ Midterm Exam

Milestone $1$: Dean Bolton $-$ Gc

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The term integrated marketing communications means

Multiple Choice

developing a long$-$term marketing strategy.

communicating marketing information to a target audience.

linking the sales and communication departments in a firm.

training a sales force to use proper marketing skills.

coordinating a firm's brand messages from a variety of sources.

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The term integrated marketing communications means

Multiple Choice

developing a long$-$term marketing strategy.

communicating marketing information to a target audience.

linking the sales and communication departments in a firm.

training a sales force to use proper marketing skills.

coordinating a firm's brand messages from a variety of sources.