Question: [ 2 0 ] Ant Co , has developed a new product, the A - Warren. It is now time to bring the A -
Ant Co has developed a new product, the AWarren. It is now time to bring the AWarren product to market. There are two choices for AntCo either market the product only in the local area, or market the product nationally Note: there is no choice of "not market" they have to choose one between "locally" and "nationally"
If Ant Co rolls out the AWarren product locally, it will cost $ $ to advertise. If it is successful, then the company will receive $ from product sales. However, if the local rollout is unsuccessful, then the company will receive nothing.
If Ant Co rolls out the AWarren product nationally, it will cost $ to advertise. If it is successful, then the company will receive $ from product sales. However, if the national rollout is unsuccessful, then the company will receive nothing.
Historically, of Ant Cos product rollouts have been successful.
a What is the best decision for AntCo with respect to the AWarren and the associated expected monetary value EMV of the decision?
b What is the most that Ant Co should pay for any information regarding the success of the AWarren product Hint: This is the expected value of perfect information, or EVPI
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