Question: [ 2 0 ] Ant Co , has developed a new product, the A - Warren. It is now time to bring the A -

[20] Ant Co, has developed a new product, the A-Warren. It is now time to bring the A-Warren product to market. There are two choices for Ant-Co either market the product only in the local area, or market the product nationally (Note: there is no choice of "not market" - they have to choose one between "locally" and "nationally").
If Ant Co. rolls out the A-Warren product locally, it will cost $100,000( $0.1M) to advertise. If it is successful, then the company will receive $1.5M from product sales. However, if the local rollout is unsuccessful, then the company will receive nothing.
If Ant Co. rolls out the A-Warren product nationally, it, will cost $1M to advertise. If it is successful, then the company will receive $4M from product sales. However, if the national rollout is unsuccessful, then the company will receive nothing.
Historically, 30% of Ant Co.'s product rollouts have been successful.
(a)[3] What is the best decision for Ant-Co with respect to the A-Warren and the associated expected monetary value (EMV) of the decision?
(b)[3] What is the most that Ant Co should pay for any information regarding the success of the A-Warren product (Hint: This is the expected value of perfect information, or EVPI)?
 [20] Ant Co, has developed a new product, the A-Warren. It

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!