$2\mathrm{.}0-$Industry Review

This section should contain an analysis of the current situation, including a general overview of the industry. Include a list of competitors, both direct and indirect. It should be no longer than one page in length. Provide verifiable citations for all figures.

Total sales and production for the product category

Overview of the top three or four leading brands within the category

Sales $($Dollar and Unit$)$

Market Share for each of the major brands

Distribution

Pricing