$20$

"Our new start$-$up has an innovative product, a new website, and a new name. I$\text{'}$m eager to talk to potential customers. Why do we have to spend so much time in planning and strategy?" asked Jonathan. "Because I want to build a company that is enduringly great," replied Stan, CEO of Trulife Group, "and that requires that we have $q,,$know what they are and what they mean, and live by them, year after year."

Multiple Choice

core values

performance gaps

efficiencies

different assessments

Mc

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