$210$ points

Cabri Sdn$.$ Bhd$,$ the owner of Cabri's Blink sells and designs its jewelry for the medium market. Products are sold through its twelve stores in major gities nationwide.

$($a$)$ Describe the intensity or width of the distribution strategy for Cabri's Blink.

$(4$ marks$)$

$($b$)$ Cabri Sdn$.$ Bhd$.$ decides to extend its jewelry to the premium market using the store brand Cabri's Crown. Discuss the suitable distribution strategy intensity

for the new stores. $(6$ marks$)$

Edit Format Table

$12$pt $$ Paragraph

B $I{?}_A{?}_{}{T}^2$

p

$1$ point

Product planners need to consider products and services on three levels. Each level adds more customer value. At the second level product planners must

offer additional product support and after$-$sale services

identify the core customer value that consumers seek from the product

turn the core benefit into an actual product

find out how they can create the most satisfying brand experience