$211$ point

A large firm with ample resources wants to minimize the risk of "inviting" competitors to chip away at its target market$($s$).$ It has segmented its broad product$-$market and identified several homogeneous submarkets$-$each of which is large enough to offer attractive sales and profit potential. Which approach should the firm use?

niche market targeting approach

single target market approach

mass marketing approach

multiple target market approach

specific target market approach

Clear my selection