Question: 2 1 . _ _ _ _ _ _ is the ability to meet each customer's requirements by preparing products on a mass basis but

21 .______

is the ability to meet each customer's requirements by preparing products on a mass basis but then individually finalizing the outcome for each customer, among with related services, programs, and communications.

.

Customer focus

.

Mass Marketing

.

Strategic Targeting

.

Mass Customization

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