$21$

Multiple Choice

$1$ point

Direct Recruitment is a direct mail marketing firm that sends out handwritten birthday cards to clients and associates every year. This simple, personal touch helps clients feel like Direct Recruitment cares about them as people rather than simply consumers. This is an example of interactions with customers to develop long$-$term satisfaction through mutually beneficial partnerships.

price$-$based selling

adaptive selling

stimulus$-$response selling

relationship selling