Question: 2 1 Multiple Choice 4 points Demographics might not be the most useful segmentation tool for Nike because 1 9 2 0 2 1 people
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points
Demographics might not be the most useful segmentation tool for Nike because
people of all ages and incomes now buy activewear, even those who do not exercise.
its value as a marketing segmentation tool has not been proven.
it is too difficult to collect demographic information.
Nike already knows who buys its products.
geodemographic information can give the company better market insights.
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