$21.$ The $\_\_\_\_\_\_\_\_\_\_$ consists of twenty$-$seven countries that have eliminated most of the barriers to the free flow of goods, services, capital, and labor across their borders.$$

A$.$North American Free Trade Association$$

B$.$European Union

C$.$Latin American Free Trade Organization$$

D$.$Commonwealth of Independent States

E$.$Association of Pacific Rim Countries

$22.$ The North American Free Trade Agreement $($NAFTA$)$ was designed to encourage free trade between:$$

A$.$North America, Central America, and South America.$$

B$.$the United States, Canada, and Mexico.

C$.$the United States and the European Union.$$

D$.$member countries originally from NATO $($North Atlantic Treaty Organization$).$

E$.$North America and the Commonwealth of Independent States.$$

$23.\_\_\_\_\_\_\_\_\_\_$ exists when firms originate, produce, and market their products and services worldwide.$$

A$.$Global competition$$

B$.$Global collaboration$$

C$.$Transactional exchange$$

D$.$Internationalization$$

E$.$Acculturation

$24.$ A firm that views the world as consisting of unique parts and markets to each part differently is called a$$

A$.$economic expansion firm.$$

B$.$foreign expansion firm.$$

C$.$international firm.$$

D$.$multinational firm.$$

E$.$transnational firm.

$25.$ Mars, America's second$-$biggest candy company, began doing business in Russia in the late $1980$s$.$ The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. Mars is most likely a$\_\_\_\_\_\_\_\_\_\_$ firm.$$

A$.$global $$

B$.$polycentric$$

C$.$transnational$$

D$.$multidomestic$$

E$.$multinational

$26.$ Companies that use a$\_\_\_\_\_\_\_\_\_\_\_$ marketing strategy have as many different product variations, brand names, and advertising prorams as countries in which they do business.$$

A$.$ethnocentric$$

B$.$multidomestic$$

C$.$transnational$$

D$.$polycentric$$

E$.$international

$27.$ Lever Europe, a division of Unilever, markets a fabric softener, known as Snuggle in the United States, in $10$ European countries under seven brand names, which includes Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe is a$\_\_\_\_\_\_\_\_\_\_$ company.$$

A$.$ethnocentric$$

B$.$multidomestic$$

C$.$transnational$$

D$.$polycentric$$

E$.$international

$28.$ The practice of standardizing marketing activities when cultural similarities exist and adapting them when cultures differ is called a $\_\_\_\_\_\_\_\_\_\_$ marketing strategy.$$

A$.$global$$

B$.$multidomestic$$

C$.$transnational$$

D$.$polycentric$$

E$.$international

$29.$ Products marketed under the same name in multiple countries with similar and centrally coordinated marketing programs are called$$

A$.$multidomestic product categories.$$

B$.$global brands.$$

C$.$international brands.$$

D$.$multinational brands.$$

E$.$transnational brands.

$30.\_\_\_\_\_\_\_\_\_\_$ are what is considered normal and expected about the way people do things in a specific country.$$

A$.$Morals$$

B$.$Ethics$$

C$.$Values$$

D$.$Customs$$

E$.$Beliefs