$2\mathrm{.}1$ Why did retailers like Marks & Spencer choose to use small firms as their suppliers?$(6)$

$2\mathrm{.}2$ What aspect of Marks & Spencer$$s prior knowledge and experience proved particularly useful in terms of the innovation process used to develop chilled ready$-$meals?$(4)$

$2\mathrm{.}3$ Which model of the innovation process did Marks & Spencer adopt in order to bring about the innovation of chilled ready$-$meals?$(6)$

$2\mathrm{.}4$ What benefit$$s did Marks & Spencer $($and the other retailers$)$ obtain from the particular innovation process they used. $(4)$

$2\mathrm{.}5$ What alternative models of the innovation process might Marks & Spencer have used?

$(4)$

$2\mathrm{.}6$ What enabling factors permitted firms like Marks & Spencer to use their chosen model of the innovation process?$(15)$

$2\mathrm{.}7$ What do you think were the critical factors in achieving successful innovation in this case?$(7)$

$2\mathrm{.}8$ Why was coordination vitally important and how was it achieved?$(2)$

$2\mathrm{.}9$ Using an appropriate series of market research reports, such as Mintel or Key Note reports show:

$$ How the market for chilled ready$-$meals has grown in the last decade$(1)$

$$ How the shares of the chilled ready$-$meal market have changed over the last decade $(1)$