Question: 2 2 . _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ a data

22 .____________________

a data manipulation technique in which marketers try to determine, based on some past set of occurrences, the odds that some other occurrence, such as an inquiry or a purchase, will take place in the future.

Predictive modelling

Campaign management

RFM

LTV

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