$2\mathrm{.}2.$ Brand Evaluation

What is branding? Why is it important? Who does the branding in an organization? How is it done? When is it time for rebranding? Etc... So many perspectives to cover, so little space! Be concise in your explanation of branding, but make it impactful! We want to see that $$AHA$$ moment $($the epiphany$)$ in your communications.

Then, explain the branding of your chosen organization. Here is where you want to make an impact by explaining the relationship between the concept of branding, the brand of your chosen company, and the concept of strategy. Make that connection! The Unit $1$ & $2($M$1)$ reading resources can be very helpful. Use them, along with library resources to learn about brand evaluation, and as research resources to inform your writing.