Question: 2 - 2 Final Project Milestone One The market research paper should address the following four main elements: Brief Introduction: Briefly describe a business idea,

2 - 2

Final Project Milestone One

The market research paper should address the following four main elements:

Brief Introduction: Briefly describe a business idea, the problem it seeks to solve, and what position it will take.

Description of Industry and Economic Sector: What will be the main competition? For what trends will the business be positioned? Provide the results of the research.

Evaluation of the Target Market: What gap is the company positioned to fill? Provide the results of the research.

Company Overview: Include the results of the deficit analysis to provide a well

-

rounded look at the new company

s capabilities.

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