Question: 2 . 2 If a coffee shop s average transaction price is $ 4 . 0 0 , their gross margin is 6 0 percent,

2.2 If a coffee shops average transaction price is $4.00, their gross margin is 60 percent, the typical customer makes a purchase once a week or 52 weeks per year, and management estimates the value of a loyal customer over their buying life cycle as $520, what is the customer defection rate?

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