Question: 2 2 . tAmerican Express regularly stuffs its monthly statements with combinations of products depending upon customer characteristics. This data mining application is referred to

22 .

tAmerican Express regularly stuffs its monthly statements with combinations of products depending upon customer characteristics. This data mining application is referred to as:tA

.

tcustomer retentiontB.tcustomer abandonmenttC.tmarket basket analysistD.tcustomer acquisition

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