$2\mathrm{.}3\mathrm{.}3.$ Develop a marketing and sales plan that is in line with your business objectives: $($real esate$)$

$-$ Identify the overall business objectives.

$-$ Identify the marketing strategies in terms of price, product, plan and promotion.

$-$ Draw up an action plan.

$-$ Draw up control measures.

$-$ Identify your time frames.

$-$ Develop a sales plan and identify appropriate sales literature.