Question: 2 3 4 points P & G has found that scent is a very important element of consumer preference when choosing a product for using

23
4 points
P&G has found that scent is a very important element of consumer preference when choosing a product for using in a dishwasher. As a result, P&G now offers five different and unique scents in is line of Cascade dishwasher soap products. This is a approach to a market-oriented strategy for P&G.
combiner
single target market
multiple target market
combined target market
generic target market
 23 4 points P&G has found that scent is a very

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