2 3 Customer loyalty manifests itself in two dimensions: behavioral and attitudinal. Which of the following would be a marketing strategy targeted to increase a consumer's attitudinal loyalty? O Lowering the rate of a monthly subscription to below that of the company's main competitor Promising that our products will be made with 80% recycled materials by 2030 offering a free drink upgrade for the fifth meal purchased in a month offering free airline miles for every trip made with a specific air carrier There are several pricing strategies companies can employ to attract customers. Which pricing strategy would work best for a startup selling indie musie experiences and high-end merchandise? O increasing the products prices to give a higher perceived value. Decreasing the products prices to increase sales Honoring a competitors price Doffering negligible discounts to give the illusion of a bargain