$2$

$3$ points

What is the best definition below for "Customer Relationship Management?"

a marketing department business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on loosely defined customer groups

the market$-$oriented approach to maximizing profit through attracting new customers

a company$-$wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups

the company$-$wide business strategy of building and maintaining strong customer relationships in order to achieve short$-$term company goals