Question: 2 3 . You are reading a _ _ _ _ _ _ _ _ that outlines your company's long - term goals and direction.

23 .

You are reading a

________

that outlines your company's long

-

term goals and direction. These goals include "Reduce energy consumption in our offices by

20

percent," "Grow our market share in China from

8

percent to

15

percent," "Enter a strategic alliance with a partner in Australia to begin selling our products in Sydney and Brisbane," and "Equip all sales representatives with an app that allows them to provide an immediate quote when meeting with customers."

.

Business plan

.

Code of ethics

.

Operational plan

.

Values statement

.

Strategic plan

.

SMART goal

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