2. (35 points) Bryan is the brand manager for Sparklet, a brand of paper towels and knows that consumers' involvement with this product is low. Name and describe the learning theories that are most appropriate for this situation, and provide an example for each of how Bryan can use each theory to influence consumers to purchase his brand. **Approximate Suggested Length: 1-2.5 pages. a. (17 points) Name and describe the learning theories most likely to be effective under low- involvement. b. (18 points Recommend how Bryan should use each theory mentioned to influence purchasing of Sparklet paper towels. **Consider using this chart to determine what learning theories you will include: Situation Learning approach Specific learning theory Learning approach Situation Classical Conditioning Operant Conditioning High-involvement learning situation Iconic roho Low-involvement learning situation Cognitive Vicarious modeling Cognitive Reasoning analogy Commonly used Occasionally used