Question: 2 4 1 point Amazon.com offers different shipping - and - delivery services for its Prime members based on their shipping - and - delivery
point
Amazon.com offers different shippinganddelivery services for its Prime members based on their shippinganddelivery preferences including, TwoDay Shipping, SameDay Delivery, and Hour Delivery. Which behavioral segmentation variable did Amazon use to segment its market in this case?
occasion
loyalty
rule
usage rate
lifestyle
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