Question: 2 4 1 point Amazon.com offers different shipping - and - delivery services for its Prime members based on their shipping - and - delivery

241 point
Amazon.com offers different shipping-and-delivery services for its Prime members based on their shipping-and-delivery preferences including, Two-Day Shipping, Same-Day Delivery, and 2-Hour Delivery. Which behavioral segmentation variable did Amazon use to segment its market in this case?
occasion
loyalty
8020 rule
usage rate
lifestyle
 241 point Amazon.com offers different shipping-and-delivery services for its Prime members

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