Question: 2 . 4 . If the CTR is 0 . 0 5 % and the expected yield is 0 . 0 0 2 % to

2.4. If the CTR is 0.05% and the expected yield is 0.002% to 0.006% re servations, how many impressions will Chan need to achie ve her booking goal? What will be her cost per click? 2.5. Provide a launch plan showing how you would allocate your budget across feeder markets and digital vehic les that would achieve Chan s booking goals

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