$2.4$Ps Framework Mapping $(8$ points$)$

Analyze the innovations in the chosen case using the $4$Ps framework. For instance, Crocs$$ consistent product releases could be seen as an example of incremental innovation in products. Once you have populated the cells with pertinent innovation types and levels, propose a couple of potential innovations for the company to explore or exploit to secure a competitive advantage. Highlight these proposed innovations in yellow. For each cell in the following table, provide a minimum of three items.

Level

Types Incremental

$($i$.$e$.,$ Do what we do but better$)$ Radical

$($i$.$e$.,$ Do something different; new to the company and to the world!$)$

Product or Services

Process

Position

Paradigm