$25,000$ college students.

Eric

Sure! This will be very useful in our decisions for creating value with the target group.

Linzi pulls up the data from the survey for you all to review.

Linzi

Looking over the data, which should we communicate to create value for our target audience? Consider carefully. This will be a major decision for us$.$

Large memory for a great gaming experience

Lightweight for easy travel

Multiple styles to choose from

Three Goals of Marketing

Create Value

Communicate Value

Deliver Value

Survey Results

Relevance College Student Survey

Survey Statement $($Based on $25,000$ college students$)$

Percentage

I will be traveling with my laptop most often. $78\mathrm{.}7\%$ I will be working from home with my laptop most often.

$12\%$

I will be traveling and working from home with my laptop about the same amount of

$37\%$ time.

I will pay more for a laptop that has to be charged less often.

I will pay more for stylish laptop.

I will pay more for a laptop with a large

Submit