$[25$ MARKS$]$

Now that you have determined how each of the selected stages of the New Product Development

$($NPD$)$ process affects your function and the marketing department in Question $3$ above, think about

the product's pricing, working closely with the sales department.

Select a pricing strategy and illustrate five ways this strategy mainly works for any of Eco$-$Chic's

products. Align your pricing strategy to the company's NPD process.

Note: There are various pricing strategies provided in your course material, but you are expected to

do extra reading and provide appropriate referencing when answering this question. Ensure that the

strategy that you choose aligns with the organisation's NPD process as you have discussed in your

answer to Question $3.$ Also, consider specific trends affecting the marketing industry in your response.